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Be Seen - The Facebook VIDEO Algorithm

As a brand, the Facebook algorithm can work for or against you. Boost your brand’s visibility and inspire engagement by learning how the algorithm prioritizes certain content and interactions. Be strategic and intentional with your brand’s organic content to achieve success with your Facebook marketing strategy.

As of 2018, Facebook changed its News Feed algorithm to prioritize “meaningful interactions” from friends and family over brands’ content. Think of “meaningful interactions” as quality, active time spent, such as sharing and commenting. The alternative is passive interactions, such as likes and click throughs. Facebook favors this “active” behavior that takes users more time and effort - signaling quality or meaningful interactions between people on the platform.

Knowing the back story, here we go. These first 5 items here are priority signals for the algorithm. Keep these in mind when crafting your organic content and users will be more likely to see what you are putting out there.


Get people to comment on your posts. Ask questions and strike up conversations by talking about interesting, relevant and timely topics.

  1. Reactions

Get those big, active reactions – Love, Haha, Wow, Sad, Angry – versus just the usual, more passive, Like. Again, interesting, relevant, exciting topics go a long way.

  1. Comment replies

Facebook loves to see organic conversations. Ideal scenario here is a user tags a friend or friends in the comments and conversations start flowing.

  1. Sharing links over Messenger to a group of friends

This interaction is considered especially meaningful. It shows that the person sharing has really put some thought and care into sending this personally to friends or family members who could benefit.

  1. Engagement on shares

In order to be prioritized in the Facebook algorithm, users must also engage with your shared post. A share alone will not get prioritization.

Here are some other factors to take into account as best practices. Although they aren’t at the top of the list for the latest algorithm, they remain important.

  • Average time spent on content – This is the time users spend engaging or viewing a post.
  • When it’s posted – Post when users are more likely to be online.
  • Story type – Facebook says that live video leads to discussion among viewers, which, as we know, is a conversation or meaningful interaction. LIVE video is likely to get prioritization over other story types, such as photos, links and videos.
  • Completeness of page profile – Fill out all the fields on your business page to give a clear idea of who you are and the legitimacy of your business.
  • How informative the post is – The algorithm highlights “informative posts.” The word informative varies among person to person. It could be something like news or recipes.


Facebook is not joking around! But in all reality, inspiring these organic user interactions is totally achievable when you are armed with a little knowledge about how it all works. Now that you have that knowledge, use it to your advantage and rise above the rest.

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